Back in 2013, we had a crazy idea; what if we could make packaging from plants? We started looking for alternatives to petrochemical-based disposable food packaging, and just like our packaging we worked from the ground up. At this stage, Tony was running Innocent Packaging out of his parent's garage in East Auckland, and delivering the orders himself, in his Suzuki Swift.

A few years later we moved the operation to a bigger location in Penrose (Auckland) to manage larger quantities, a growing team, and the imminent launch of with small (our tree-free toilet paper brand). Since then our team has grown even more, we moved our head office to Dominion Road, and now have team members based in Wellington and Christchurch.

2019 was an exciting year for us; we opened an office in London, from which our London based team have been working with our United Kingdom customers since. We also became Carbon Zero Certified through Toitu Envirocare, eliminating our carbon footprint through purchasing carbon credits to plant trees and install solar energy stations around the world. Something we worked hard to achieve, and our proudest achievement thus far.

We see ourselves as an innovative packaging company, striving to revolutionise the industry by leading the way with our commitment to product stewardship, sustainably produced products, and incredible customer service. We are passionate about helping New Zealand’s leading coffee roasters, cafes, food trucks and businesses become the most sustainable in the world.

We work shoulder-to-shoulder with our customers, providing packaging options and custom design solutions, to help them stand out in the market. After eight years in the game, we are experienced and have a proven track record around reliable supply. Our nationwide operation means we can provide next-working-day delivery to anywhere in New Zealand. We happily provide expertise on everything from the best sustainable packaging options for your business, through to waste stream options available in your area.

The essential concept at the heart of Innocent Packaging is to ensure we can unmake everything we make. We think long-term and don’t sacrifice value for short-term results.

Get in touch - we'd love to hear from you.

UK Connection
We are known as decent packaging in the United Kingdom. We’re one big team, with the same ethos and the same sustainable packaging. Feel free to check us out! 


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