Back in 2013, we had crazy idea; what if we could make packaging from plants? We started looking for alternatives to petrochemical based disposable food packaging, and just like our packaging we worked from the ground up. At this stage Tony was running Innocent Packaging out of his parent's garage in East Auckland, and delivering the orders himself, in his Suzuki Swift.

In 2015 we moved the operation to Penrose (Auckland) to manage larger quantities, a growing team, and the imminent launch of smartass (our tree free toilet paper brand). Since then we've become a team of 13, with offices in Auckland, Wellington and Christchurch.

We see ourselves as an innovative packaging company striving to revolutionise the industry by leading the way with a commitment to product stewardship, sustainably produced products, and incredible customer service. We are passionate about helping New Zealand’s leading coffee roasters, cafes, food trucks, and businesses become the most sustainable in the world.

We work shoulder-to-shoulder with our customers, providing packaging options and custom design solutions, to help them stand out in the market. We are experienced and have a proven track record around reliable supply. Our nationwide operation means we can provide next working-day delivery to anywhere in New Zealand. We happily provide expertise on everything from the best sustainable packaging options for your business, through to waste stream options available in your area.


The essential concept at the heart of Innocent Packaging is to ensure we can unmake everything we make. We think long-term and don’t sacrifice value for short-term results.

Get in touch - we'd love to hear from you.

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